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Michael Pembroke

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Erwin Lammenett

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Brand Storytelling: Put Customers at the Heart of Your Brand Story

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Christoph Schleer

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Wiley International Encyclopedia of Marketing, 6 Volume Set

Jagdish Sheth & Naresh Malhotra

Understanding A3 Thinking: A Critical Component of Toyota's PDCA Management System

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Make Your Brand Matter: Experience-Driven Solutions to Capture ...

Steven G. Soechtig

Digitalisierung und Kommunikation: Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation

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Ansgar Zerfaß & Manfred Piwinger

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