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Game Theory: A Very Short Introduction
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Signs of Signification: Semiotics in Mathematics Education Research
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Zukunft der Marktforschung: Entwicklungschancen in Zeiten von ...
Bernhard Keller & Hans-Werner Klein & Stefan Tuschl
Trust Me, I'm Lying: Confessions of a Media Manipulator
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Public Relations
Edward L. Bernays
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Marketing With AI for Dummies
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Make Your Brand Matter: Experience-Driven Solutions to Capture ...
Steven G. Soechtig
Evolutionary Psychology in the Business Sciences
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Everybody Writes: Your New and Improved Go-To Guide to Creating ...
Ann Handley
Customer Data Platforms: Use People Data to Transform the Future ...
Martin Kihn & Christopher B. O'Hara
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, ...
Buyer Personas Revised and Expanded: Gain Deep Insight Into ...
Jim Kraus & Adele Revella
Brand Storytelling: Put Customers at the Heart of Your Brand ...
Miri Rodriguez
AI in Marketing, Sales and Service: How Marketers Without a ...
Peter Gentsch